7 Reasons to Sell Your Luxurious Home with The Triangle's Housewife

The Triangle is poised to have another record-setting year. Some estimates have real estate values going up 24%, making it one of the top three hottest markets nationwide. The limited inventory gives the seller a strong advantage in the real estate transaction. Some may receive multiple offers and go over the listing price for their home. The secret to success is to use an experienced realtor to help you set the right price and engage qualified buyers.

An experienced luxury real estate agent will have the connections needed to sell your property. They will be skilled with the latest technology to market your property well and engage qualified buyers. New homes in Raleigh are selling fast, but that doesn’t mean they are easy to sell at the value the homeowner needs. Here’s why working with Shonda Draughn will ensure you get the attention and knowledge to sell your luxury home successfully.

When Shonda Draughn supported her husband’s NFL career, they moved 21 times. She brings a breadth of personal experience to clients who are relocating. She understands the pressure of timing and the need for one spouse to move ahead or stay back to make sure all details are taken care of correctly.

She knows the challenges people face when relocating with children and the difficulties of researching the best schools and neighborhoods. Shonda understands the importance of connecting kids to sports teams and other activities to adapt to their new community. She knows how to make your relocation as smooth as possible and will help you every step of the way.

Shonda Draughn is a Raleigh native and a graduate of the University of North Carolina at Chapel Hill. She knows all 23 communities in the Triangle Area well. From Boylan Heights, where you will find the most desirable real estate, to the historic charm of Mordecai, Shonda has in-depth knowledge to help you find the best community to fit your needs.

The Research Triangle is booming, adding more headquarters to their lineup, developments for new homes in Raleigh, and the infrastructure to make traveling a breeze. If you’re looking to grow your career in technology, you’re coming to the right place.

As a realtor practicing in the local area since 2015, Shonda Draughn is a trusted professional. Her reputation truly precedes her, and has led to many satisfied clients and successful home sales over the years. Clients know that they can rely on Shonda’s honesty, having meaningful conversations as she guides them through the hectic process of selling a home.

 

New homes in Raleigh come onto the market all the time, but not all luxury homes are made public. It takes a connected realtor to sell luxury real estate, and Shonda has the connections to get it done. She has personal experience with the need for privacy and knows how to navigate real estate transactions for privacy successfully.

 

A different approach is needed to sell luxury real estate. Following a standard marketing approach is not going to engage qualified buyers. Shonda knows how to promote luxury real estate. Most importantly, she knows how to price it to sell while ensuring the homeowner gets top dollar for their property.

The key to selling real estate is finding the right buyer. To find the right buyer, you must know who they are. Shonda Draughn understands the luxury market. She knows how to speak to them through the staging of the home, the photographs, and the descriptions. Whenever the property is mentioned or promoted, it must be done with the buyer in mind, using words and images that speak to qualified buyers. She knows how to speak their language.

 

To find qualified buyers, you must price the home correctly. If it’s priced too low, it will attract the wrong buyer. If it’s priced too high, it could negatively affect potential buyers. The correct listing price attracts the right buyer, and the goal is to attract more than one and set the stage for a bidding war.

The Triangle Area is a unique real estate market. It is a driving force behind large corporations and research facilities, and it attracts some of the best minds in the industry. Real estate trends closer to the Research Triangle are sometimes different than when you get further out. Knowing this makes a difference.

Having experienced both seller’s and buyer’s markets, Shonda is adept in both and can easily navigate the real estate market, ensuring you sell your home for the price you need. If one area is in a buyer’s market, the buyer has the advantage. If it’s in a seller’s market, the seller has the advantage. Knowing which person has the ball in the transaction helps you understand what play to make. Searching for new homes in Raleigh can take some time, but Shonda will listen to you and ensure you have what you need.

If you’re selling a home while trying to buy a new one, you have a lot of responsibilities and balls in the air. Shonda Draughn understands this. She has personally done the same, sometimes across state lines, 21 times. When selling your luxury real estate, you need a realtor on your team with the experience to make the process easier for you, and she will make it happen.

The realtors on Shonda Draughn’s Team are happy to answer your questions and help you reach your real estate goals. Shonda will take care of you every step of the way — contact her today to find your next luxury property in North Carolina!